Problems Application Niche Approach
- Problems Application Niche Approach
- Designers resent ‘downgrading’ of technology in application specific role
- Dependency on health of target market
- Problems Thematic Niche Approach
- do not own any particular customer base
- coopted by competitor with quick response
- not always available to be chosen:
- requires an identifiable theme
- charismatic spokesperson
- sales and marketing gamble