Strategies: Application Niche ApproachThematic Niche Approach

• Apple 11- K-12 class room segment

• Parents / small business home uses main market

  • Application Niche Approach
    • highly specific application function
    • apple-desktop publishing
    • Tandem automatic teller machines
  • Thematic Niche Approach
    • identify single highly specific theme critical to the broad mainstream market
    • Oracle - portability
    • Sun - open systems architecture

Previous slide

Next slide

Back to first slide

View graphic version