2. The GAPS in the CURVE
1 Innovators and early adopters
- Win the early adopters over - show that the technology enables some strategic leap forward something never possible before which has strategic appeal to the non-technologist.
2 Gap between early majority and the late majority
- The key issue is demand on end users to be technologically competent. Must be increasingly easier to adopt.
- Microsoft Windows, which made IBM PC more Mackintosh-like, easier to use facility IBM penetrating of home and home office and small business market - can boot up without knowing about DOS