Step 3: From Product Idea To Product Concept

A product concept is a product idea expressed in consumer terms i. e. is there a market for my product

1.Who is the Product aimed at?

• i.e. Target Audience

2 What primary benefits can be built into the product?

CORE

TANGIBLE
AUGMENTED

3.When will the product be used?

• The product concept and not the idea will determine competition

Previous slide

Next slide

Back to first slide

View graphic version