Questions To Be Answered

• 1 How big is the opportunity

  • market size, competition, volume is sales
  • share of the market, target market
  • Gross margin sales - cost of sales
  • duration of opportunity

• 2 Investment required to exploit opportunity

  • immediate capital requirements -start-up
  • long term and on-going capital requirements
  • does the business have the capital
  • profits attractive relative to investment

END PRODUCT: WILL MY IDEA WORK

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