Community
Before you can have Commerce, you need a Community, a number of interacting people
3 main modes of interaction over the web
- one-to-many (home page, banner adverts)
- one-to-one (business-to-customer; business-to-business)
- many-to-many (virtual communities)
An online community helps
- generate traffic
- keep a core user-group within your site
- build brand loyalty