PPT Slide
- Richness & Reach
- very rich information
- limited reach
- sales force structure
- Information costly to produce
- but became cheap to re-produce on CD-ROM
- Market destroyed by likes of MS Encarta on CD-ROM
- sales down by 80% by 1996
- 1999 - www.britannica.com
- changed business structure
- offers ALL information for free in return for advertising on the site
- looking to develop e-commerce opportunities