2.3 Effective Marketing to Conservatives
The“whole solution” to a particular element of that solution within the package.
This is critical - no profit margin to support an after purchase support system.
The other key is to have lined up a low-over head distribution channel that can get this package to the target market effectively.
The key is to make a smooth transition from the pragmatist to the conservative market segments.
- This means maintaining a strong relationship with the pragmatists by staying competitive with alternative products, while at the same time introducing new features that further reduce the barriers to entry for a conservative.
The latter are not anxious to admit to their pragmatist that they are unwilling or unable to step up to the same level of .