2 Visionaries - Early Adopters

Recent entrants to the executive ranks, highly motivated, and driven by a “dream”.
Business goal, not a technology goal.
High degree of personal recognition and reward.
Derives value not from a system’s technology itself but from the strategic leap “order-of-magnitude” return on investment
Least price-sensitive of any of the technology adoption profile, hence their importance as a source of high-tech development capital.
Highly visible references, thereby drawing the attention of the business press and additional customers to small fledgling enterprises.
As a buying group, visionaries are easy to sell but very hard to please-buying a dream.