PPT Slide

Product

Features, Performance,

Consistency, Style,

Design, Durability,

Reliability, Reparability

Service

Delivery, Installation,

Customer Training,

Consulting Services,

Repair

Personnel

Competence, Courtesy,

Credibility, Reliability,

Communication, Responsiveness

Image

Symbols, Written / Audio Visual Media, Atmosphere, Events

Tools for Competitive Differentiation