PROFILING THE ENVIRONMENT

• 1. THE ECONOMY

  • growth rates, unemployment, taxation, demographic trends, interest rates, exchange rates, govt. expenditure on health, education

• 2. TECHNOLOGY

  • the design, performance and specification of a product
  • manufacturing techniques
  • marketing and distribution

• 3. SOCIAL

  • health awareness, travel eating habits, environment

• 4. POLITICAL LEGAL FACTORS

• 5. ENVIRONMENTAL FACTORS

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