What we will cover:
PROFILING THE ENVIRONMENT
Key Trends Driving Marketing Strategies
Pinpointing Your Market Segmentation / Targeting / Positioning
Why Segment the Market?
Requirements for Effective Segmentation
Market Segmentation In Consumer Markets
Standard Definitions of Social/Economic Class
INDUSTRIAL MARKETS
Targeting
Market Targeting
DEFINING YOUR MARKET
Differentiating and Positioning the Market Offer
Positioning
Developing a Positioning Strategy
Criteria for Differentiation
PPT Slide
MARKET POSITIONING
Questions to Determine Positioning Strategy
Generic Positioning Strategies
Positioning Strategies
CONCEPT TESTING
NEDS Project
Email: ned@redbrick.dcu.ie
Home Page: http://ned.redbrick.dcu.ie
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