What a mission statement should include:
Should combine two key components
- Strategy: what the business aims to achieve
- Philosophy: values it up holds in business
- Body Shop: Make compassion, care, harmony and trust the foundation stones of business. Fall in love with new ideas.
- Ikea: We shall offer a wide range of home furnishing, items of good design and function, at a price so low that the majority of people can afford them
- Iona We will continue to work hard to maintain our leadership of the object technology market, to bring strong products to the market and provide our customers with the technology and quality of support that they have come to expect from us.