NEW ENTERPRISE DEVELOPMENT PROGRAMME
What we will cover:
Step 1: Mission Statement: Idea to a Business
What a mission statement should include:
Elements of the Strategic Component:
Articulating the Mission Statement
STEP 2: Testing the Market/ Feasibility Study
Questions To Be Answered
Step 3: From Product Idea To Product Concept
MARKET RESEARCH
How to Conduct Market Research
Secondary Research Sources
Desk Research/ Sources of Secondary Information for the Project
2 DCU LIBRARY DATABASE
2A Library CD ROMS
3. BUSINESS DIRECTORS
4. CSO
6. SPECIALIST LIBRARIES
8. TECHNICAL INFORMATION
9. SOFTWARE DIRECTORIES
Market Research
PROFILING THE BUSINESS ENVIRONMENT (PEST ANALYSIS)
Key Trends Driving Marketing Strategies
SWOT Analysis
Email: ned@redbrick.dcu.ie
Home Page: http://ned.redbrick.dcu.ie
Download presentation source